This is my Ad of the year – Zara Phillips for Land Rover. Perhaps not one of the most obvious choices (Sony Bravia, Nike St. Wayne etc.), but it gets my vote for several reasons:
1) Perfect timing – as far as I can tell it broke the day of the BBC Sports Personality of the Year awards – which she won. And now Zara has been given an MBE too, prompting the press to talk about the ad again.
2) I love the art direction.
3) According to google, Land Rover’s brand values include individualism, authenticity, freedom, adventure, guts and supremacy. Feels right to me.
By the way, I ride horses. Anyone who thinks three day eventing is in any way easy or that its just a question of throwing money at finding the right horse should try it. You have to be naturally talented and very, very brave. I’m not.
Nice. Not seen that before.
Good planning and a great execution.
I hadn’t seen that before. Feels very right, and well played for talking about something other than Honda or Sony;-)
yeah, i like it. fits the audience being deliberatrely upmarket, working for the aspirational surrey set who never go near horses. and it’s a different take on the space of the ‘frontier’ they’ve made their own; this frontier is perhaps social.