I’ve been a Boden customer for a several years and I’ve posted before about how they tend to flash their 15% off offer at just about everyone except their loyal customers. So I was quite pleased to get a catalogue through in the post offering the Boden shopper holy grail that is 15%-off-with-free-delivery-and-free-returns.
It even came with cute cover that charted my ‘break up’ with Johnnie Boden and asked me to log on and declare whether I loved him or loved him not.
However all this was slightly undermined when my sister’s catalogue arrived on her doormat. Personalised.
Suddenly my mailer didn’t seem quite so special. I suppose we marketing types sending out DM have to remember to see our mailing lists not as individuals, but as members of networks. Or, in simpler terms – women talk.
Maybe Boden should do two Big things:
1. Stop sending out so many catalogues – They waste so many of OUR resources trying to sell us stuff.
2. The offer thing has to stop. We all know it’s not an offer, more a hook to get us to spend money. They should set their prices and stick to that one price. Don’t take advantage of us housewives Johnny Boden.
Maybe Boden should stop wasting money on stupid catalouge gimmicks and put it towards discount for loyal customer’s how many catalouges do you recieve in a season I have had loads and would much rather have a better discount.
Also another gripe is anything nice selll out so qiuckly why do’nt they order in more when they see a popular product selling???