I’ve been working on an integrated pitch where I had to brief in the entire pitch team on my ‘thinking so far’ a couple of days prior to creative briefing.
So last week I started writing the ‘show your workings’ stuff onto sheets of A4 and adding in good charts from research the client provided and so on. I ended up with this (mostly covered up for client confidentiality):
It turns out that the amount of information you can get on a sheet of A4 using marker pens is exactly the same amount of information that comfortably fits on a powerpoint slide. Basically I’d drafted the pitch presentation. In handy shuffle-the-slides round format.
Why didn’t I think of this before? I’m definitely doing this for all future pitches.
Hi Gemma,
I can go one better than that… look at these puppies!
http://www.post-it.com/wps/portal/3M/en_US/Post_It/Global/Products/Notes/?PC_7_RJH9U5230OT440II987MUE3CM3000000_nid=G1BLP588XHgs20914V5CD9gl9DZDZRZ157bl
(They’re A5(ish) post it notes!) I use these all the time to masterplan documents. Different colours can be used for different sections and they’re easy to peel off, change the order etc.
Mark
The ‘marker on a4’ way of making presentations is one that I always like. Particularly when it comes to explaining a complex idea or strategy.
One nice thing is if you put them into powerpoint first, print them out in the same way and shuffle them.