I’ve been working with a new client for a few months that, by virtue of their business model, have to be very focused on a few KPIs. They do a lot of digital activity and are also pretty hot on tracking where other incoming leads are coming from, so you can tweak an element of … Continue reading it turns out I give good spreadsheet after all
Author: Gemma T
Brand and Creative Strategist
charity messaging – for the good of the funds or the cause?
After a rather depressing visit to a local horse sanctuary full of miserable horses this week and another meeting with my vet about the life expectancy of my horse, the topic of euthanasia for horses and dogs has been on my mind. Chatting it through with the girls at the stables, we all agreed that … Continue reading charity messaging – for the good of the funds or the cause?
why isn’t anybrand saying that the gym isn’t always the answer?
I’ve had a bee in my bonnet for a while about what I see as the broad perception among the health, diet and fitness profession that being fit & healthy = going to the gym. Apart from the super fit fitness fans and some of my Dad’s 60+ mates (who seem to use the gym … Continue reading why isn’t anybrand saying that the gym isn’t always the answer?
Yay (and also Boo Hiss) to the return of long copy
I keep getting told that long copy ads are back. MI6 have this month taken a wordy approach to recruitment (courtesy of M&C Saatchi): (click the image above and click again to enlarge to a readable size) There’s lots of nice long copy outdoor around at the moment: which came from here, where there's a … Continue reading Yay (and also Boo Hiss) to the return of long copy
why do we promote people out of what they’re good at?
ITIABTWC posted last week about whether a great Creative was made up of the same stuff as a great Creative Director and therefore whether seeing one as the natural progression of the other was actually a sensible idea. It strikes me that it’s the same in lots of other disciplines, including Planning. It’s a good … Continue reading why do we promote people out of what they’re good at?
the rise of the high street assault course
No wonder our high streets are struggling – they’ve become a shopping assault course. In my second Planning job one of my clients was a big shopping centre. One of the insights we came up with was that this out of town complex was simply shopping made easier than the high street – it was … Continue reading the rise of the high street assault course
have Weightwatchers made a big fat mistake?
I was having a look at something/procrastinating on Vevo this morning and got served the new Weightwatchers ad (which came out at the start of the month but had somehow passed me by), by Saatchi & Saatchi. this is the short version, the long one lasts a full ad break It’s caused quite a bit … Continue reading have Weightwatchers made a big fat mistake?
why transcripts are a brilliant learning tool for quallies
I’ve done more focus groups in the last 18 months than I did in the previous 5 years. It’s been a steepish learning curve and one of the first things I realised was that I really hate listening back to hours of me moderating via Dictaphone for both analysis purposes and to find some good … Continue reading why transcripts are a brilliant learning tool for quallies
why Gusto got it very wrong
I got an email from Northern restaurant chain Gusto today. Their local outpost is handily located half way between between my house and two close friends so we often choose it as venue and I therefore have their loyalty discount card. I can see the idea of a diet campaign – they’ll have quiet restaurants … Continue reading why Gusto got it very wrong
homemade gifting is on the up, but will AdLand feel the impact?
I detected a definite shift this year towards homemade gifts, with jam, chutney, Turkish Delight and flavoured vodka all being unwrapped at my house on Christmas Day. Having heard similar stories over the last few days I can only imagine that businesses selling kilner jars and jam pot covers had a bumper December. From Kirstie’s … Continue reading homemade gifting is on the up, but will AdLand feel the impact?