I watched the next episode of Mary Portas: Secret Shopper last night. Not really a good idea because she winds me up, but this week’s focus was on the sofa industry and since one of the agencies I work for has a client in that sector I thought I’d better tune in. What really set me … Continue reading great insight isn’t just about what people *said*
Author: Gemma T
Brand and Creative Strategist
let’s play Hunt the Brief
There’s something no-one told me about life as a Freelance Planner. You need to be a bit of a detective. You’d be amazed how often I turn up at an agency to find that the person who booked me to come in and work on Client X isn’t there and has left no instructions for … Continue reading let’s play Hunt the Brief
When Inserts become Binserts
My Dad’s subscription copy of The Dalesman arrived on Saturday (circulation 36,428) . It’s one of those magazines where you can pretty much guarantee that the majority of readers are over 50, like things like nice country drives that end up at nice pubs and think that everything was much better before this internet lark came … Continue reading When Inserts become Binserts
FYI Mary Portas: great customer service costs money
I did warn you I wasn’t a big fan of Mary Portas, so I suppose it was inevitable that I would end up muttering darkly at the TV this evening when the first episode of her new series Mary Portas: Secret Shopper aired. pic taken from interview here Mary has a new bee in her … Continue reading FYI Mary Portas: great customer service costs money
Radio 4 plays spot the movie
Via AdAge comes this lovely film by Fallon for BBC Radio 4’s Film Season. A simple idea, but really nicely executed. I think I spotted ten movies but couldn’t work out three references, how did you do?
simplifying the Agency Process Chart
In almost every agency credentials meeting I’ve ever been in a Process chart has been pulled out. You know, the ‘our unique approach to reaching marketing solutions’ chart that renames every process, procedure and department to bring it all in line with the particular agency’s positioning. They come in all shapes and sizes, from flow … Continue reading simplifying the Agency Process Chart
Morrisons fresh lab gets the wrong end of the celery stick
I was working at an agency within walking distance of Morrisons today, so I was rather looking forward to lunchtime and one of their help-yourself salad boxes of mayo drenched pasta – with a couple of my five-a-day veg sneaked in for good measure. No such luck. Morrisons seem to have tried repositioning their whole … Continue reading Morrisons fresh lab gets the wrong end of the celery stick
some interesting stuff about Stuff
I stumbled across some interesting stuff about, well, Stuff recently while I was working on a project. It seems that Stuff can be a key barrier to making decisions and taking action. Having too much Stuff literally overwhelms our ability to make logical, considered decisions. House full of decades of clutter? Moving house becomes a … Continue reading some interesting stuff about Stuff
Lame artwork in the equestrian world
I was flicking through the new issue of Horse magazine and noticed that nearly all the ads featured dodgy cut outs of horses. Not quite full-blown photoshop disasters, but some pretty shoddy artwork all the same. The worst offender was probably this ad (inside front cover, it probably cost them about £3K for the space), … Continue reading Lame artwork in the equestrian world
More to life than the weekly shop says the Co-op
The Co-op has a new ad out (courtesy of TBWA Manchester) that uses the line ‘Great food within easy reach’ to suggest that you don’t necessarily have to waste a chunk of every weekend trudging round the supermarket: I’ve come to the conclusion that we don’t shop at supermarkets because we want to – we … Continue reading More to life than the weekly shop says the Co-op