Since I’m slightly obsessed with Creative Spaces, I’m all for Italian furniture maker Tecno’s new Beta range of office furniture. Its a ‘workplace system’ designed for creative offices that has not only been designed to easily evolve over time but also seems to allow everyone their own little bit of personal space – something sadly lacking … Continue reading the kind of Beta I wouldn’t mind working in
Author: Gemma T
Brand and Creative Strategist
There’s no such thing as normal or loyal anymore
I’ve come to the conclusion that we can no-longer talk about ‘normal’. Or ‘average’, ‘typical’, ‘loyal’, even ‘regular’ customers / shoppers / consumers / target audience. You see, the customer, consumer or whatever grew up. They got savvy. The recession forced them to reappraise their shopping behaviour. They started visiting different supermarkets, haggling with furniture … Continue reading There’s no such thing as normal or loyal anymore
Sherlock and three patch problems
I’ve been enjoying Sherlock on BBC1 (first episode AMAZING, second one merely gripping) and it struck me as Sherlock gazed intently at a load of data stuck on the wall and tried to make sense of it that he'd make a great Planner. Well, obviously not great in the being-nice-to-clients and empathising-with-Asda-Mums sense, but in … Continue reading Sherlock and three patch problems
The outlook for Christmas 2010 is digital
The predicted top ten best-selling toys for Christmas 2010 have been announced – and they’re all basically digital (whatever happened to creative play?). The maddest of them all is Barbie Video Girl, who has a video camera lens in her necklace and playback screen embedded in her back: It looks like we’re going to have … Continue reading The outlook for Christmas 2010 is digital
comparing and contrasting agency shop floors
In my new freelance life I‘ve been having lots of meetings with local agencies. From one man bands to UK top 30 agencies and from start-ups to old timers I’ve sat in a lot of agency receptions recently and it’s been a real eye opener. I’ve been amazed at the sheer diversity of approaches to … Continue reading comparing and contrasting agency shop floors
and exactly what is it you do again?
Since my recent change in work circumstances, friends and family have kindly asked how it’s all going, followed the tentative “erm…tell me what it is you do again?” Rather than haul out the good old ‘voice of the consumer’ explanation one more time (and when you’re not in an agency 247 that becomes harder to … Continue reading and exactly what is it you do again?
packaging – simply less is more
Around this time last year I posted some examples of packaging that had (and in some cases hadn’t) stood the test of time. Today I found another contender for the title of design so retro it looks fresh in the back of a cupboard: It reminded me that sometimes less is more.
confidence is contagious
I was having lunch with a junior planner yesterday and she was telling me how thoroughly she prepares for client meetings and presentations, just for the extra bit of reassurance that she has every possible angle covered. Which made me offer her the thought that the most important thing I’ve learned about meetings and presenting … Continue reading confidence is contagious
why I don’t think Fast Fashion is slowing down
There’s a piece in today’s Guardian about ‘Slow Fashion’, which declares now is the time to buy forever fashion that will last. I don’t think terminally stylish designs with lasting appeal ever really went away and if we are doing what Gok tells us and shopping less but wearing more, that can only be A … Continue reading why I don’t think Fast Fashion is slowing down
treading lightly in the marketing mix
I’ve just got back from a lovely few days on Yorkshire’s East Coast. We finished up in Scarborough yesterday, where they were busy creating a can you tell what it is yet? type shape on the beach. By early afternoon we decided it was a footprint, but no-one would tell us why it was there. … Continue reading treading lightly in the marketing mix