I was in Leeds city centre today and looking in menswear retailer Burton's window I noticed that they were offering ‘free shoes, shirt and tie with selected suits’, as per the web offer below: This is dead interesting (honest!). Burton must know that the majority of their suit customers do not already own a suit … Continue reading suits you, now see if the shoe fits
Author: Gemma T
Brand and Creative Strategist
File as if you’re about to get run over by a bus
this Russian guy had a lucky escape last year when the brakes failed on a parked bus and it accelerated down a hill towards him (story & film @ The Telegraph) For a Planner, I’m probably a bit too organised. Which means I occasionally get lumbered covering client meetings for absent account directors or sorting travel logistics. … Continue reading File as if you’re about to get run over by a bus
The twelve month marketing plan vs. real agency life
Over the last few years, I’ve worked on several campaigns where the objectives and/or the budgets shifted substantially between the insight and planning process and execution. In some cases, we were communicating to a different audience, or with a different message, or with a quarter of the original budget. How can you build anticipating that … Continue reading The twelve month marketing plan vs. real agency life
Good week for M&S as they keep it real
It’s been a good week for M&S. Their new telly ad seems to have gone down well, with loads of positive online buzz and the track featured (Got to Be Real by Cheryl Lynn) is inching its way up the itunes chart: The casting of the latest batch of M&S Girls seems pretty spot on … Continue reading Good week for M&S as they keep it real
Does schooling interfere with education?
I’ve been feeling rather under-done on the formal education front recently, with my BA being trumped by friend’s, colleague's and client’s MAs, MBAs, MScs and even PhDs. But then I remember how my insistence that there was more than one right answer, tendency to put random magazine articles in my bibliographies and to ask ‘why’ … Continue reading Does schooling interfere with education?
Awesome Outdoor
There's some lovely take-a-second-glance outdoor work around at the moment. Orange – the current campaign is no big departure for them, but this particular execution really made me smile: ITV’s Married Single Other – I really like how each character’s situation is played out visually (apologies for the lousy picture quality, was taken from a … Continue reading Awesome Outdoor
How *not* to do social media
It seems that Nestle haven’t quite got the hang of this Social Media malarkey. Their facebook fan page has been hit by a lot of people not happy about Nestle's use of palm oil and the link to rainforest destruction. But Nestle’s problems really started when the Nestle facebook moderator responded to facebookers who had … Continue reading How *not* to do social media
Pure imagination?
I’m no typographer, but I am a chocoholic and therefore noticed that the font on Cadbury’s Dairy Milk packaging changed late last year from this: to this: Does it remind anyone else of this:
not so perfect pitch
screengrab from the infamous agency.com Subway pitch video I’m prepping a pitch at the moment. So I was interested to read Merry Baskin’s piece in March’s Admap about the pitch process. Merry’s Ten Top Tips for Agencies includes ‘Rehearse. Three times- once for content and storyline, twice in front of an audience and thrice, the … Continue reading not so perfect pitch
Ch-ch-ch-ch-changes
I’ve been thinking a lot about how agencies are organised and subsequently reorganised recently and about how their systems work (or in some cases, don’t). Looking back at the agencies I’ve worked for, I’ve seen a LOT of different approaches to the organising and running of an Integrated Northern Marketing Agency and none of them … Continue reading Ch-ch-ch-ch-changes