We’re not very good at dealing with snow in the UK. We just don’t normally get that much of it to make it worth seriously stockpiling grit, investing in snow chains or 4x4s or otherwise being prepared for inclement weather. It’s snowed for 18 of the last 20 days here and we had another 4 … Continue reading MORE snow?
Author: Gemma T
Brand and Creative Strategist
Harder, better, faster, stronger
by gaptone on flickr Harder, Better, Faster, Stronger is my predication for what AgencyLife is going to be like – no, HAS to be like - if the industry is to adapt to the realities of life in 2010. Harder After 2009’s redundancies and cost cutting, there will be less people around to do more … Continue reading Harder, better, faster, stronger
P-p-p-pick up a festive trend
Trend fans, I can report that this Christmas its all about Penguins. As of this morning, my haul of Christmas cards had penguins outnumbering robins 3 to 1. Pablo the Penguin is apparently going to be the new Percy Pig at M&S: Santa even took his penguin friends with him to open the Harrods Christmas … Continue reading P-p-p-pick up a festive trend
smoothies bearing festive gifts
I’ve had something nice arrive in the post from Innocent, the smoothie people, every Christmas since I signed up for their email newsletter in 2003ish. In 2005 they sent me a tiny Christmas tree in the post (maybe 4 inches long). This year it has finally reached a height suitable for planting out in the … Continue reading smoothies bearing festive gifts
Packing ‘em in – today’s open plan means shrinking space
Telegraph newsroom photo by victoriapeckham on flickr I’ve been ranting about Creative Spaces, open plan and working-where-you-work-best for a couple of years now. I stumbled on a piece in the Wall Street Journal today which reported that the average new workstation designed by global architecture firm HOK Group has shrunk from 64 sq ft to 48 in … Continue reading Packing ‘em in – today’s open plan means shrinking space
all I want for Christmas is a sensible v-neck jumper…
Somewhere in my blog reader this week (I really should have saved it) there popped up a post about how perhaps this year’s crop of festive ads were a little too knowing (if you know whose post it was, please comment & I’ll link to them). I think the post referenced in particular the new … Continue reading all I want for Christmas is a sensible v-neck jumper…
a glass and a half full of dogs
T'interweb can't seem to agree whether a less sunny version of this has already been shot and/or aired in the UK, but this ad for Cadbury by Saatchi and Saatchi Sydney and Fallon London is just joyous: via AdAge
Precision Shoppers (but possibly imprecise research)
Sitting in the hairdressers and flicking through Grazia magazine this weekend, I was surprised to read that they had commissioned an ‘exclusive survey’ into shopping habits. In fact the article doesn’t actually reveal any kind of audience, sample size or methodology (my best guess is that they slapped a survey on the Grazia website), but … Continue reading Precision Shoppers (but possibly imprecise research)
AgencyLand – nearly broke and we need to fix it
I’ve come to the conclusion that it’s becoming extremely difficult for a medium sized UK agency to actually make enough money to stay afloat. Factor in a desire to produce creative and effective work (and of course, the two things are connected) and it’s a seemingly impossible task. Why? 1) Work has massively shifted from … Continue reading AgencyLand – nearly broke and we need to fix it
I can’t predict the future, but I’m fairly sure about Staycationing, Staying In and Savvy Shopping
cartoon by Tom Fishburne I keep being asked at work to have a stab at predicting consumer attitudes and behaviours in three, six or even twelve months time. Since no-one seems to be sure whether we are in a W or V shaped recession, this is a tad challenging to say the least. I am … Continue reading I can’t predict the future, but I’m fairly sure about Staycationing, Staying In and Savvy Shopping