A couple of the other owners at the yard where I keep my horse are lawyers and on Friday evening they were talking about how busy their case load suddenly was. It’s the same for me – some big and lucrative projects seem to have just appeared out of thin air. But I’m not prepared … Continue reading Green shoots, or are we looking at a W shape recession?
Author: Gemma T
Brand and Creative Strategist
tone of everyday
Just gorgeous. Fan-crowdsourced webcamed music video from Japanese band Sour's 'Hibi no Neiro' (Tone of everyday). Via crackunit.
a shelved history of packaging design
I was standing in my dad’s garage this week, staring at his Shelves of Stuff which (since he hasn’t moved house for 35 years) offer a great history of design in DIY and car care product packaging. The Mobil de icer and Holts tyrewall black packaging are so retro that they actually look fresh, clean and … Continue reading a shelved history of packaging design
surfing from dry land
In the unlikely event that my Dad ever had to fill in a TGI lifestyle survey he would tick the box marked yes next to ‘do you use email'. But this is how he actually emails: - I check for new email on the home computer and print out anything intended for him - he reads the … Continue reading surfing from dry land
insight has to come from an interesting idea
Since work seem to have woken up to the fact that I can string sentences together in a relatively coherent written form, I have become Insight Led Think Piece Mailer Woman. Pulling together interesting trends, anecdotes and research feedback to come to an 800 word point of view about a given topic or trend is … Continue reading insight has to come from an interesting idea
Crafting nostalgia for traditional skills
The theme of home crafts making a comeback keeps popping up at work. Using newly-acquired but very traditional skills to create unique items for yourself or your home seems to be enjoying a real revival. I don’t think its just that we’re all feeling the economic pinch or cocooning madly, there does seem to be … Continue reading Crafting nostalgia for traditional skills
a day in the (reality checked) life
You know those ‘day in the life; and ’24 hours with’ pieces that turn up in trade mags and the business section of the newspaper? They make working in AdLand sound very glamorous, but I’m afraid the life of this Planner is rather more mundane… 8.40 Arrive at work. Go to kitchen. Coffee pot is empty. Decide … Continue reading a day in the (reality checked) life
Diet another day
While wading through the Sunday papers this morning I came across this shot in the Sunday Times from a 1964 bond girl photo session for Thunderball: The thing that immediately struck me is while all three women are undeniably beautiful, they are also (gasp!) normal sized. Compared to this shot of Halle Berry as Jinx … Continue reading Diet another day
we didn’t budget for this…
Via Lenise comes this great look at the current state of the vendor/client relationship. I have so been there…
I’m giving it to you straight
In my humble opinion, this newish ad from Magners for their pear cider is just one tiny element away from being great The proposition makes a lot of sense, the creative concept works, the script is tight, but the casting is just wrong. Every time the actor raises his hands to demonstrate his exasperation with … Continue reading I’m giving it to you straight