I’ve been wanting to post this for ages, but the only version I’d seen before today's Sunday Times Magazine ad was a 48 sheet on a dual carriageway roundabout which would have made photo taking a bit hairy. It nicely shifts the Evoque away from the rather chavtastic TOWIE niche it currently seems to be … Continue reading Land Rover ad evoques past triumphs
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dear Mercedes, you might want to rethink your A-class promo activity
I was in Bristol last week to run some focus groups and I got there early enough to stretch my legs round the city centre. I couldn’t miss the massive Mercedes promotional set-up in the middle of the main shopping area, complete with three or four cars, a big event structure thingummyjig and a lot … Continue reading dear Mercedes, you might want to rethink your A-class promo activity
do we care about our clients enough?
My elderly Dad has been in and out of hospital a lot recently (long story, he’s doing better now thanks). It’s a small local hospital and the staff are all nothing less than amazing. Not just amazing on the nursing/cleaning/admin-ing front, they are all lovely people who take the time to chat and connect with … Continue reading do we care about our clients enough?
Games Makers really deliver
I was at Greenwich on Tuesday watching TeamGB win the Olympic Dressage. The whole day was pretty amazing, but one thing I hadn’t expected was how good the volunteer Games Makers were. the BBC's Clare Balding leaves Greenwich at the same time as the Games Makers (pic from her twitter) There were literally hundreds of … Continue reading Games Makers really deliver
101 uses for our brand
Judging by this ad (in Asda’s customer magazine), Kleenex would like you to use their tissues for all your disposable-wiping-of-stuff needs. When you’ve spilt some chutney at a bbq, you no longer need to reach for a sheet of kitchen towel as a mansize tissue will do the job. I’m all for brands trying to … Continue reading 101 uses for our brand
research report writing – straight from the client’s mouth
I was at a research debrief with an agency recently and the following is more-or-less exactly how the conversation went afterwards: Client: “I really liked your presentation” Agency-and-me: “Erm, thank you” Client: “Because it wasn’t all charts and numbers” Agency-and-me: *crosses fingers that client is being serious and not sarcastic about our report based on … Continue reading research report writing – straight from the client’s mouth
why wing it when you have friends?
I’ve always been reasonably lucky when dealing with suppliers and freelancers. Be it fieldwork, transcription, creative, visualiser or viewing facilities they’ve usually delivered what they said they would, when they would – and sometimes gone well above and beyond the call of duty too. I only realised just how lucky I’ve been earlier this year … Continue reading why wing it when you have friends?
why didn’t I think of this before?
I’ve been working on an integrated pitch where I had to brief in the entire pitch team on my ‘thinking so far’ a couple of days prior to creative briefing. So last week I started writing the ‘show your workings’ stuff onto sheets of A4 and adding in good charts from research the client provided … Continue reading why didn’t I think of this before?
The Nudge Unit – from tax dodgers to lifestyle advice
Last weekend’s Sunday Times (paywall, sorry) had a great piece in it about the government’s Behavioural Insights Team (aka The Nudge Unit). I’ve read quite a few articles about them before (mainly in the business and research press), covering how they use behavioural economics and Malcolm Gladwell style ‘Nudges’ to influence behaviour change. But this … Continue reading The Nudge Unit – from tax dodgers to lifestyle advice
older performers still treading the boards to meet demand from their contemporaries
I saw an ad today for Scrooge the musical, which will be at the London Palladium this Autumn starring Tommy Steele, aged 75. This tied in rather nicely with a piece I stumbled across on The Stage’s website earlier this week about the resilience of older performers, including Ann Emery (82), who plays Billy’s gran … Continue reading older performers still treading the boards to meet demand from their contemporaries