As part of my occasional series of posts on Insights Based on Freelancing at Other People’s Agencies, this time my thoughts turn to Pitching. I’ve worked on rather a lot of pitches recently, of all shapes and sizes. Since the last couple of agencies I was employed by worked in a fairly similar way, I’d … Continue reading Pitch perfect?
Category: Account Planning
Straight talking advice for Grads who want to be an Account Planner – part 2
Looking through my old blog posts recently, I came across this one from two years ago, dolling out some (very) straight talking advice for Graduates who fancied a career as an Account Planner. On reflection, I think I missed out a fairly important point, so I thought it might be worth a follow-up post: Start … Continue reading Straight talking advice for Grads who want to be an Account Planner – part 2
a few things they never tell you about freelance life
I took the plunge as a Freelancer nearly six months ago - and haven't looked back. But if you're thinking of doing the same, there are a few things you should know: You will be introduced to, on average, twenty new people every week. All of whom will assume you know their names, job title and … Continue reading a few things they never tell you about freelance life
There’s no business like new business
More than for any other specialism, the First Client Meeting or New Business Meeting can be particularly challenging for Planners. Account Handlers can communicate their excellence by being all organised, professional and empathetic. Creatives have their showreel and the option of a ‘challenging’ personal style statement to fall back on. Meanwhile the Account Planners have … Continue reading There’s no business like new business
more gifts for Account Planners
from cafepress poster from Baltimore Print Studios notebook at cafepress again find it at spreadshirt.com
one for the xmas wish list
available from The Literary Gift Company and found via India Knight
(sort of) missing you already
Things I miss about working for an agency: - the Magically Restocking Stationery Cupboard - the IT department (yes, really) - discussing last night’s TV in the kitchen at 9am with someone who a) watched it and b) is not related to you - admin’s machine that printed train tickets without you having to go to the train station … Continue reading (sort of) missing you already
Fiat 500- pretty in pink but perhaps all proposition?
I saw this ad for the Fiat500 in yesterday’s paper and something immediately felt…not quite right. I pondered and realised that it felt like the campaign went straight from Planning to Artwork, almost bypassing the Creative Department entirely. The bottom copy line there’s a Fiat 500 out there for everyone feels like it has been lifted straight … Continue reading Fiat 500- pretty in pink but perhaps all proposition?
don’t just ‘put a planner on it’ – understand your audience first
When my first ever Planning Director was interviewing me for the job, he asked “when was the last time you were on a bus?”. He had a point. Its all very well for Account Planners and the like to say that they are ‘always listening’ (actually, I think I like that better than ‘always thinking’…), but … Continue reading don’t just ‘put a planner on it’ – understand your audience first
I love the library
I mentioned in a post a couple of weeks ago about the undiscovered mine of FREE information that is your local Central Library’s Business/Information centre. Since in Freelance Land I don’t have the luxury of access to desk research resources like Mintel and back issues of the trade press I’ve really rediscovered the library and am … Continue reading I love the library