I got sent a link to the new Carling ad 'Trick Shot' this morning. It's good - memorable, on brand, a bit of a homage to the Honda Cog and OK Go school of communications and it’s a nice touch to have the original "I bet he drinks Carling Black Label" blokes looking on at … Continue reading I think Carling’s new ad might have missed a trick
Category: advertising
lovely ad, but will it do the job?
CSL sofas have just launched a new campaign by TBWA: It’s beautifully shot, stands out in the category and will certainly do something for CSL’s awareness, but… I’ve done quite a lot of work in the furniture retail sector over the last few years and I know how hard brands have to work to get … Continue reading lovely ad, but will it do the job?
six degrees of mystification
I was at a New Year’s Eve party where everyone else there was either a vet or a farmer (welcome to my life). We were playing celebrity charades and Kevin Bacon’s name came up. No-one in the room understood why in the EE ads he keeps talking about how everyone is connected – because not-one … Continue reading six degrees of mystification
who’s that very thin not-quite A-lister, Topshop?
I’m not very impressed by Topshop’s Christmas brand film, launched today. They ran a load of teaser films online last week, along with the hashtag #whosthatgirl?, asking everyone to guess who the ‘Hollywood A-list star’ in their film was. The full film was launched today. The Big Star is Kate Bosworth – who I’ve heard … Continue reading who’s that very thin not-quite A-lister, Topshop?
when are not-that-bad ads actually good ads?
There’s been a lot of fuss on ad-industry-outside-the-M25-magazine The Drum’s website this week about the latest ad from Go Outdoors. They’ve given it their Marketing Weak award, which “highlights an advert for its sheer uselessness”. In the comments below the piece, opinion is divided between those who think an un-creative ad should never grace the … Continue reading when are not-that-bad ads actually good ads?
damn you, shoddy spontaneous awareness
(title nicked from a tweet on the subject from @sweenagekicks ) Nice outdoor ad, right? The problem is that when I'd driven past it a few times and sat down to blog about it, I realised that I wasn’t sure which car brand it was actually for…it felt like it should be Jaguar, but nothing … Continue reading damn you, shoddy spontaneous awareness
Christmas ads compared and contrasted
Although it seems a bit early, what with Christmas still being six weeks away, all the big stores have rolled out their festive campaigns, so it’s as good a time as any to do a compare-and-contrast exercise. Let’s start with the supermarkets: ASDA and Morrisons’ agencies seem to have been working from a very similar … Continue reading Christmas ads compared and contrasted
seasonearlity
Christmas may come but once a year – but every year it arrives even earlier. Last week Tesco were advertising their Toy Sale “with You Know What only a couple of months away…”. All the big furniture retailers would like you to order now in time for Christmas, but DFS have gone one step further … Continue reading seasonearlity
Land Rover ad evoques past triumphs
I’ve been wanting to post this for ages, but the only version I’d seen before today's Sunday Times Magazine ad was a 48 sheet on a dual carriageway roundabout which would have made photo taking a bit hairy. It nicely shifts the Evoque away from the rather chavtastic TOWIE niche it currently seems to be … Continue reading Land Rover ad evoques past triumphs
101 uses for our brand
Judging by this ad (in Asda’s customer magazine), Kleenex would like you to use their tissues for all your disposable-wiping-of-stuff needs. When you’ve spilt some chutney at a bbq, you no longer need to reach for a sheet of kitchen towel as a mansize tissue will do the job. I’m all for brands trying to … Continue reading 101 uses for our brand