The Olympic Marketing Police can do all they like about cracking down on use of Olympic messaging or brand icons by non-sponsors (their 'statutory marketing rights' document is 61 pages long), but brands who aren’t on the official roster are still going to be associated with London 2012 by the Great British Public. As early … Continue reading Olympic misADttribution
Category: advertising
Quality Solicitors appeal to our emotions
In the Homeland C4 ad break on Sunday evening, something very rare happened. An ad made me cry. It’s a very simple, John Lewis-ey kind of concept for Quality Solicitors (a kind of holding brand for a group of independent solicitors all over the country) and could easily have got lost as just another ‘snippets … Continue reading Quality Solicitors appeal to our emotions
Ta Dah! Finally, a feel-good cosmetics campaign
Ladies, can I have a big cheer please for Boots No7. Their Ta Dah! campaign (by Mother, which has been running since last August) makes me very happy because they haven’t used airbrushing, models with lash extensions or models who have had cosmetic surgery. But not only that – the campaign implies that their products … Continue reading Ta Dah! Finally, a feel-good cosmetics campaign
are we in danger of overcomplicating the creative?
In the last few weeks I’ve been saying a lot of stuff like “well, what I think the brand was trying to say was…” to research respondents and piping up in creative reviews with “do you think we might be overcomplicating things a bit?” equally frequently. In the quest to engage, to have the new … Continue reading are we in danger of overcomplicating the creative?
decoding the creds deck
I’ve been unsuccessfully hunting for a new horse since January (my current one has been retired due to arthritis). In the process I've discovered that there’s a lot of language in horse ads that needs decoding, for example would suit experienced rider means ‘the horse is a total nutcase’ and if you read spooks occasionally … Continue reading decoding the creds deck
M&S Summer ad hits the spot
I rather like the new M&S Summer ad. It’s an excellent way of a) subtly muscling in on the Olympic action without being a sponsor, b) hedging their bets as to which big event of this Summer (the Jubilee, Olympics or Euro 2012) will provide the most retail uplift and c) allowing RKCR/Y&R to edit the … Continue reading M&S Summer ad hits the spot
press just isn’t performing
Last week in a client meeting, someone looked up and said “we’re just going to have to stop using press”. This client’s conversion rate via press has recently dropped from merely unimpressive to unsustainable and to put it in context, for them online activity now converts 100 times more effectively than press. You could of … Continue reading press just isn’t performing
Yay (and also Boo Hiss) to the return of long copy
I keep getting told that long copy ads are back. MI6 have this month taken a wordy approach to recruitment (courtesy of M&C Saatchi): (click the image above and click again to enlarge to a readable size) There’s lots of nice long copy outdoor around at the moment: which came from here, where there's a … Continue reading Yay (and also Boo Hiss) to the return of long copy
have Weightwatchers made a big fat mistake?
I was having a look at something/procrastinating on Vevo this morning and got served the new Weightwatchers ad (which came out at the start of the month but had somehow passed me by), by Saatchi & Saatchi. this is the short version, the long one lasts a full ad break It’s caused quite a bit … Continue reading have Weightwatchers made a big fat mistake?
homemade gifting is on the up, but will AdLand feel the impact?
I detected a definite shift this year towards homemade gifts, with jam, chutney, Turkish Delight and flavoured vodka all being unwrapped at my house on Christmas Day. Having heard similar stories over the last few days I can only imagine that businesses selling kilner jars and jam pot covers had a bumper December. From Kirstie’s … Continue reading homemade gifting is on the up, but will AdLand feel the impact?