Following a few rather trying client meetings recently, I went home and unburdened myself to my aforementioned lifetime-in-retail Dad. He talked me down from my slightly hysterical state by saying that the way he’d always seen it, in retail it was all really a game and in the end (no matter how difficult the customer), … Continue reading Clients – can’t live with (some of) them, can’t push them off a cliff
Category: advertising
I’m giving it to you straight
In my humble opinion, this newish ad from Magners for their pear cider is just one tiny element away from being great The proposition makes a lot of sense, the creative concept works, the script is tight, but the casting is just wrong. Every time the actor raises his hands to demonstrate his exasperation with … Continue reading I’m giving it to you straight
as easy as 1-23
Also via AdAge I’m loving the new Apple getamac online ad, detailing the one-through-twenty-three easy steps to set up a PC. I particularly like number 23 which is ‘cross fingers’…
I am woman, hear me whisper
The new Diet Coke ad from Mother had its first official airing last night during The Brits. I can’t say that I exactly warmed to it – and I’m bang on target audience. Based on the ad, I’m led to believe that drinking Diet Coke will make you want to ride around on a bicycle … Continue reading I am woman, hear me whisper
Trade-advertising-with-a-sense-of-humour shock
I rather liked the cover wrap for cider brand Savanna Dry around this week’s Publican (pic shows the back page): Close up of the copy :
Ooops
This week’s issue of The Publican (‘Proud of Pubs’) carries a Food Report supplement, sponsored by Nestle Professional, the foodservice arm of Nestle that represents Maggi , Nescafe and lots of well known confectionary brands like KitKat. It looks like the sponsor also got a couple of pages of ads as part of the deal. … Continue reading Ooops
Because we all need cheering up at the moment
Barclaycard waterslide by BBH London (the longer version is here)
The name’s HD, Sony HD
I do like this Sony HD Quantum of Solace ad – its just that something has been niggling me since I first saw it. When they’ve finished trying to blow up the lovely Daniel Craig, the screen shows this: And then this: And finally this: In theatres October 31st. Not on a Sony HD TV … Continue reading The name’s HD, Sony HD
Give me a ‘B’
Soooooo, the Live Honda TV Ad aired last night. Yes, it really was different, engaging and created loads of buzz. It a perfect fit with what Honda stands for as a brand. The only tiny, tiny thing is, twenty seconds in, all I could think was ‘isn’t that a 5 series BMW?’. I know its … Continue reading Give me a ‘B’
What are we going to do? Buy Heat magazine!
Its been around for a while, but I love this ad by Quiet Storm. It beautifully positions Heat magazine as the original and best gossip mag in a lovely gentle Smack the Pony type way that speaks directly to women who will stop at nothing to get their weekly gossip fix.