Although it seems a bit early, what with Christmas still being six weeks away, all the big stores have rolled out their festive campaigns, so it’s as good a time as any to do a compare-and-contrast exercise. Let’s start with the supermarkets: ASDA and Morrisons’ agencies seem to have been working from a very similar … Continue reading Christmas ads compared and contrasted
Category: Campaigns
101 uses for our brand
Judging by this ad (in Asda’s customer magazine), Kleenex would like you to use their tissues for all your disposable-wiping-of-stuff needs. When you’ve spilt some chutney at a bbq, you no longer need to reach for a sheet of kitchen towel as a mansize tissue will do the job. I’m all for brands trying to … Continue reading 101 uses for our brand
firing the first shots for Jubilympic Brand Britain
So last weekend we fired the first shots in 2012’s Jubilympic branding exercise for Great Britain. Yes, the Diamond Jubilee weekend was supposed to be all about celebrating HMQ’s 60 year reign, but there was inevitably a big-up for Team GB, Brand Britain and UK PLC in there too. I think the Visit Britain campaign … Continue reading firing the first shots for Jubilympic Brand Britain
Olympic misADttribution
The Olympic Marketing Police can do all they like about cracking down on use of Olympic messaging or brand icons by non-sponsors (their 'statutory marketing rights' document is 61 pages long), but brands who aren’t on the official roster are still going to be associated with London 2012 by the Great British Public. As early … Continue reading Olympic misADttribution
Ta Dah! Finally, a feel-good cosmetics campaign
Ladies, can I have a big cheer please for Boots No7. Their Ta Dah! campaign (by Mother, which has been running since last August) makes me very happy because they haven’t used airbrushing, models with lash extensions or models who have had cosmetic surgery. But not only that – the campaign implies that their products … Continue reading Ta Dah! Finally, a feel-good cosmetics campaign
are we in danger of overcomplicating the creative?
In the last few weeks I’ve been saying a lot of stuff like “well, what I think the brand was trying to say was…” to research respondents and piping up in creative reviews with “do you think we might be overcomplicating things a bit?” equally frequently. In the quest to engage, to have the new … Continue reading are we in danger of overcomplicating the creative?
charity messaging – for the good of the funds or the cause?
After a rather depressing visit to a local horse sanctuary full of miserable horses this week and another meeting with my vet about the life expectancy of my horse, the topic of euthanasia for horses and dogs has been on my mind. Chatting it through with the girls at the stables, we all agreed that … Continue reading charity messaging – for the good of the funds or the cause?
have Weightwatchers made a big fat mistake?
I was having a look at something/procrastinating on Vevo this morning and got served the new Weightwatchers ad (which came out at the start of the month but had somehow passed me by), by Saatchi & Saatchi. this is the short version, the long one lasts a full ad break It’s caused quite a bit … Continue reading have Weightwatchers made a big fat mistake?
TV ad in actual behaviour change shocker
I put Winter Tyres on the car last week (it’s rear wheel drive, I got stuck three times last Winter). There’s a badly shot but concise video explanation of the benefits of switching here. I asked the nice bloke at Kwik Fit how many people he thought would be doing the same as me this … Continue reading TV ad in actual behaviour change shocker
What’s going on with sausage food styling?
I seem to keep seeing rather a lot of ads focusing on the humble British sausage. But what surprises me about them all is that the food stylist / art director / director / client chose to illustrate the all-round awesomeness of the sausage with a plate of grilled sausages, mash and peas (or sausage, … Continue reading What’s going on with sausage food styling?