I saw this ad for the Fiat500 in yesterday’s paper and something immediately felt…not quite right. I pondered and realised that it felt like the campaign went straight from Planning to Artwork, almost bypassing the Creative Department entirely. The bottom copy line there’s a Fiat 500 out there for everyone feels like it has been lifted straight … Continue reading Fiat 500- pretty in pink but perhaps all proposition?
Category: Campaigns
Sod Wayne, Coleen fronts one of this years best campaigns so far
I saw the excellent Nice Boots Camp Littlewoods ad last night (first aired on September 1st, done by Leo Burnett) and switched the PC on morning to write about it – only to find that her husband has apparently lived up to his reputation and been unfaithful to her. I imagine she’s devastated, but she might … Continue reading Sod Wayne, Coleen fronts one of this years best campaigns so far
mobile company in shock ‘here to help’ pledge
After my rant last week about customer service vs. customer acquisition, it seems that one mobile provider is trying to redress the balance. Hotfooting it through Leeds city centre earlier this week en route to the library, I came across O2’s Guru Roadshow, which seemed to be all about showing you how to get more … Continue reading mobile company in shock ‘here to help’ pledge
Putting my finger on an art direction trend
I’ve noticed a new trend in TV art direction recently – the Touchscreen Finger Effect. Watch how we slide seamlessly from one product benefit to another! That’s how cool and relevant to your tech-savvy life our brand and product is! Recent offenders include: Land Rover Recover Energy with .. Watch the ad... Toyota Auris Thousands … Continue reading Putting my finger on an art direction trend
treading lightly in the marketing mix
I’ve just got back from a lovely few days on Yorkshire’s East Coast. We finished up in Scarborough yesterday, where they were busy creating a can you tell what it is yet? type shape on the beach. By early afternoon we decided it was a footprint, but no-one would tell us why it was there. … Continue reading treading lightly in the marketing mix
M&S – not so great fits
M&S launch a new national press campaign by RKCR/Y&R this weekend, which has apparently been ‘designed to communicate that M&S is committed to women of all shapes and sizes’. There’s just one tiny problem – the model’s bra doesn’t really fit her properly. M&S’s own website says: Ooops.
Hate hospital food? Bupa suggests you go private.
Via caterersearch.com’s Kitchen Rat blog I came across tumblog hospital food, which encourages patients to submit pictures of their ‘delicious’ hospital meals such as this: At the bottom of the page, there was this great example of online media placement:
London 2012 Olympic mascots
So the London 2012 Olympic mascots were unveiled yesterday to, it has to be said, a less than entirely enthusiastic worldwide reception. My personal issue is that (at least in their current form) Wenlock and Mandeville feel very generic, like they could be representing any one of the recent Beijing, Athens, Sydney or Atlanta Olympics. … Continue reading London 2012 Olympic mascots
suits you, now see if the shoe fits
I was in Leeds city centre today and looking in menswear retailer Burton's window I noticed that they were offering ‘free shoes, shirt and tie with selected suits’, as per the web offer below: This is dead interesting (honest!). Burton must know that the majority of their suit customers do not already own a suit … Continue reading suits you, now see if the shoe fits
Good week for M&S as they keep it real
It’s been a good week for M&S. Their new telly ad seems to have gone down well, with loads of positive online buzz and the track featured (Got to Be Real by Cheryl Lynn) is inching its way up the itunes chart: The casting of the latest batch of M&S Girls seems pretty spot on … Continue reading Good week for M&S as they keep it real