There's some lovely take-a-second-glance outdoor work around at the moment. Orange – the current campaign is no big departure for them, but this particular execution really made me smile: ITV’s Married Single Other – I really like how each character’s situation is played out visually (apologies for the lousy picture quality, was taken from a … Continue reading Awesome Outdoor
Category: Campaigns
Come fly with me, not my ad campaign
I’ve been ruining my carbon footprint by taking quite a few internal flights down to the South West for client meetings over the last six months. One morning, I was stood in the security queue at Stupid O’Clock with the rest of the account team (all in our 20s and 30s) when a uniformed Virgin … Continue reading Come fly with me, not my ad campaign
In other news, TLC actually IS all around
Shortly after Christmas, Martine McCutcheon started popping up in the ad breaks on behalf of Activia, a rather disappointing tasting yoghurt of weird consistency (I’ve tried it) that apparently aims to ‘reduce digestive discomfort’, thus stopping you feeling bloated. Martine would like us all to make a fresh start to 2010 and give ourselves some … Continue reading In other news, TLC actually IS all around
all I want for Christmas is a sensible v-neck jumper…
Somewhere in my blog reader this week (I really should have saved it) there popped up a post about how perhaps this year’s crop of festive ads were a little too knowing (if you know whose post it was, please comment & I’ll link to them). I think the post referenced in particular the new … Continue reading all I want for Christmas is a sensible v-neck jumper…
a glass and a half full of dogs
T'interweb can't seem to agree whether a less sunny version of this has already been shot and/or aired in the UK, but this ad for Cadbury by Saatchi and Saatchi Sydney and Fallon London is just joyous: via AdAge
Just another day-in-the-made-up-life
Without wanting to sound like Little Miss Negativity, I’m getting a bit sick of all of these unreal day-in-the-life ads that have been popping up recently. Because obviously, Miss Consumer must so naïve that she’ll buy into not-quite-real diaries and photoshoots, where they just happen to mention how fabulous product X is. The Schwarzkopf Live … Continue reading Just another day-in-the-made-up-life
Aircel boat – brand to the rescue?
Via Springwise, I came across this special build billboard for Indian mobile company Aircel. In early July they tethered an inflatable dingy (complete with ‘cut rope in emergency’ instruction) to a billboard in an area of central Mumbai notorious for its flooding problems. Within a couple of weeks, it monsooned, the rope was cut and … Continue reading Aircel boat – brand to the rescue?
Asda rolls back the cliches for Yorkshire Day
So I’m guessing that Asda didn’t get a Yorkshire agency to write their Yorkshire Day ad in today’s Yorkshire Post newspaper… The copy reads: The flat caps, the whippets, the brass bands playing. The smoking chimneys from real coal fires. The cobbled streets. The dry stone walls. The unspoilt beauty of The Dales. Chips wi’ … Continue reading Asda rolls back the cliches for Yorkshire Day
I’m giving it to you straight
In my humble opinion, this newish ad from Magners for their pear cider is just one tiny element away from being great The proposition makes a lot of sense, the creative concept works, the script is tight, but the casting is just wrong. Every time the actor raises his hands to demonstrate his exasperation with … Continue reading I’m giving it to you straight
Bring on the Summer
So 2009 is apparently going to be the Year of the Staycation, with people staying at home to avoid travel and accommodation costs but still behaving in holiday mode and enjoying what the local area has to offer. This year is also being heralded as the return of the Great British Summer Holiday, with caravan … Continue reading Bring on the Summer