Freelance Brand and Creative Strategist / Strategic Planner and Fractional Strategy Director
The Christmas door drop from Aldi arrived today and has got me rather confused about who exactly they're targeting. This page feels like its going after Sainsbury's shoppers with 'Specially Selected' salmon, lobster and scallops: While this page is very much after the Iceland value frozen party food shopper: And this page is remarkably similar … Continue reading Aldi’s festive door drop is after everyone’s customers
The vouchers above are what's left in my purse after I used seven others up on Monday. Which seems excessive. At Boots, I used five vouchers, got three back and took advantage of a 3for2 resulting in over a tenner 'saving' on my basket of health and beauty stuff - and an extra £7 in … Continue reading I came, I shopped, I vouchered
I got an email from Northern restaurant chain Gusto today. Their local outpost is handily located half way between between my house and two close friends so we often choose it as venue and I therefore have their loyalty discount card. I can see the idea of a diet campaign – they’ll have quiet restaurants … Continue reading why Gusto got it very wrong
Dear Johnnie Boden, Your fashion empire is one of the Top Five Brands I Want to Work On, but mainly because your DM strategy seems to be a bit flawed, at least from a customer’s point of view. In the past 12 months I’ve bought three items from you, which hardly makes me a Top … Continue reading Dear Johnnie Boden
My Dad’s subscription copy of The Dalesman arrived on Saturday (circulation 36,428) . It’s one of those magazines where you can pretty much guarantee that the majority of readers are over 50, like things like nice country drives that end up at nice pubs and think that everything was much better before this internet lark came … Continue reading When Inserts become Binserts
I’ve been a Boden customer for a several years and I’ve posted before about how they tend to flash their 15% off offer at just about everyone except their loyal customers. So I was quite pleased to get a catalogue through in the post offering the Boden shopper holy grail that is 15%-off-with-free-delivery-and-free-returns. It even … Continue reading Johnnie Boden – are you being unfaithful?