Category: grocery

is this the beginning of the end of Price Match?

Posted on by Gemma T in grocery, retail, sales promotion

Last week, Morrisons simplified their 'Match & More' loyalty scheme to focus on rewarding overall spend with points, completely dropping the Price Match element that sent cardholders vouchers if their shop on certain branded goods would have been cheaper elsewhere. To much less fanfare, last weekend Booths dropped Price Match out of their loyalty scheme too (but they … Continue reading is this the beginning of the end of Price Match? →

more reasons behind yesterday’s Morrisons exit

Posted on by Gemma T in grocery, retail

Back to the Retail sector again and yesterday brought news that Morrisons' Chief Exec Dalton Phillips will be leaving his post in March, with the media variously reporting that he jumped or was pushed. Yesterday's news was full of so-called Retail Experts giving their opinions on why he went, but not one of the pundits … Continue reading more reasons behind yesterday’s Morrisons exit →

Aldi’s festive door drop is after everyone’s customers

Posted on by Gemma T in DM, grocery, retail

The Christmas door drop from Aldi arrived today and has got me rather confused about who exactly they're targeting. This page feels like its going after Sainsbury's shoppers with 'Specially Selected' salmon, lobster and scallops: While this page is very much after the Iceland value frozen party food shopper: And this page is remarkably similar … Continue reading Aldi’s festive door drop is after everyone’s customers →