Freelance Brand and Creative Strategist / Strategic Planner and Fractional Strategy Director
I stood in the ironmongers (yes, they still exist) alongside my Dad the other week and he announced that they must have run out of his preferred brand of floor polish, Klear. In fact, it was there on the shelf, but in the space of twelve months they'd gone from this: to this to this And since … Continue reading when a re-brand just isn’t Klear
Take a look at these handcreams (collected from around my house). Which is the odd one out? It’s the Dove, front right. Because it’s not actually a handcream. I’ve been using it for the last couple of nights and had gone from thinking that it was a funny consistency, to thinking it didn’t smell like … Continue reading perhaps someone needs a hand with their packaging design?
A sample of Thierry Mugler’s perfume Womanity fell out of this month’s Glamour magazine (don’t judge me, it’s buy that or sit in the hairdressers reading three month old copies of Hello!). I’ve never seen a perfume sample packaged like this before and a quick google only reveals examples of it used over the last … Continue reading innovation and insight in perfume sample packaging