This is a really tough one. At what point as a Planner do you say “I’m not adding value to this project and my time would be better spent working on something else”. I’m talking here about the typical integrated mid-sized UK agency, where a Planner has a fair amount of autonomy and might have … Continue reading If you aren’t helping, get out of the way
Category: Planning
My Ad of the Year
This is my Ad of the year - Zara Phillips for Land Rover. Perhaps not one of the most obvious choices (Sony Bravia, Nike St. Wayne etc.), but it gets my vote for several reasons: 1) Perfect timing - as far as I can tell it broke the day of the BBC Sports Personality of the … Continue reading My Ad of the Year
Is your desk the window to your personality?
Malcolm Gladwell’s excellent book Blink describes an experiment where a psychologist called Samuel Gosling asked members of the public to rate college students against key personality traits on the sole basis of spending 15 minutes in their dorm rooms. He found that these strangers were more accurate than the student’s own friends in rating the … Continue reading Is your desk the window to your personality?