Watching the videos from JWT’s ‘Planning Begins at 40’ event, I was particularly struck by Jon Steel’s speech – and crucially his delivery – which made it clear that he fears that Planning has lost its place, is suffering from an erosion of rigour and unless we spend all our time ‘wading through Nielsen reports … Continue reading never thought I’d write this, but I think I disagree with Jon Steel
Category: Planning
rather liking this
Apart from the (obviously pleasing to me) horsey connections, this viral from Land Rover supporting their sponsorship of British Eventing is just nicely understated and a cheeky companion to 2006's press ads. There's also a rugby version and you can view both on Land Rover's microsite here.
Interesting things from Interesting2008
World of Warcraft is roughly the same size as the Death Star There are 28 billion UK coins in circulation, worth £3 ½ billion Boring audiobooks don’t help you get to sleep. They have to be a bit thrilling – although its OK if the writing is terrible ‘dongle’ and ‘waggle’ are funny words Rhopography … Continue reading Interesting things from Interesting2008
We’re going to Lon-don, to Interesting2008
So I’m off to London for Interesting 2008 tomorrow, held again at the lovely Conway Hall. If you’re going too, please come over and say Hello. I’m really looking forward to it – last year’s Interesting was brilliant and yes, very very Interesting too. I’m also slightly nervous as I’m taking one of the mini … Continue reading We’re going to Lon-don, to Interesting2008
soggy sarnie design
I’ve been charging up and down the M1 a lot recently and have therefore been sampling the delights of Moto’s service station network. They’re in the process of rebranding their cafeteria offering to EDC – The Eat and Drink Co. Looks great, huh? Well, it looks great in isolation and probably looked fab presented on … Continue reading soggy sarnie design
experience at the expense of creativity?
My Dad has always claimed that the older and more experienced you get, the less truly original and creative ideas you are likely to come up with. It makes a lot of sense when you think about it. As you enter “we tried that in 1994 and it didn’t work” and “well, it went perfectly … Continue reading experience at the expense of creativity?
The Flying Planner
I sometimes feel like a kind of Flying Doctor type Planner. In an agency with lots of medium and smaller sized accounts and only a couple of Planners, I often end up flying in to address an issue, fix a problem or support a pitch – and then flying off to answer the next emergency … Continue reading The Flying Planner
putting the advertising cart before the business strategy horse
Why can't some marketeers grasp that they need a business strategy in place before they start worrying about a marketing plan, or a comms plan, or an ad campaign? I keep coming across marketeers who will quite happily let you present insight driven concepts for creative work (as per their brief), before suddenly admitting that they … Continue reading putting the advertising cart before the business strategy horse
Let’s stick together
Great post from The Adlads suggesting that the old art director / copywriter team should be replaced by creative / planner teams. Its a really interesting idea, I'm just not sure where AdLand is going to find an extra few thousand Planners from, or what all the left over Creatives are supposed to do (retrain … Continue reading Let’s stick together
Quant is dead, long live Insight?
Interesting client feedback via a Research buddy today – one of their clients had apologised for not putting quantitative work their way recently. He explained that his role was now more about analysing his own customer data and buying in qualitaitive insight than farming out huge ‘how many and how much’ surveys. If we accept … Continue reading Quant is dead, long live Insight?