After my rant last week about customer service vs. customer acquisition, it seems that one mobile provider is trying to redress the balance. Hotfooting it through Leeds city centre earlier this week en route to the library, I came across O2’s Guru Roadshow, which seemed to be all about showing you how to get more … Continue reading mobile company in shock ‘here to help’ pledge
Category: promotional marketing
treading lightly in the marketing mix
I’ve just got back from a lovely few days on Yorkshire’s East Coast. We finished up in Scarborough yesterday, where they were busy creating a can you tell what it is yet? type shape on the beach. By early afternoon we decided it was a footprint, but no-one would tell us why it was there. … Continue reading treading lightly in the marketing mix
Dear McVities Brand Manager, you’re wasting money
(this is one for the Integrated Planners / ISP members out there) I popped into my local Sommerfield today to pick up some stuff for lunch. And I saw a great example of why in-store marketing (when its actually done in-store by a store's prefered supplier) doesn’t work. Properly done, with an engaging creative theme and … Continue reading Dear McVities Brand Manager, you’re wasting money