Category: retail

is this the beginning of the end of Price Match?

Posted on by Gemma T in grocery, retail, sales promotion

Last week, Morrisons simplified their 'Match & More' loyalty scheme to focus on rewarding overall spend with points, completely dropping the Price Match element that sent cardholders vouchers if their shop on certain branded goods would have been cheaper elsewhere. To much less fanfare, last weekend Booths dropped Price Match out of their loyalty scheme too (but they … Continue reading is this the beginning of the end of Price Match? →

in retail marketing, the window is back

Posted on by Gemma T in customer journey, retail

Last week's piece about Shopper Marketing originally started life as a post about Windows (the glass fronted storefront space, not the operating system) and when I came across this great photo (from Wallpaper via @rbt74 on LinkedIn) of Selfridges' windows devoted to the Apple Watch I realised I still needed to shine a light on the under-appreciated Window. Apple have taken over … Continue reading in retail marketing, the window is back →

why Shopper Marketing is the logical starting point for integrated comms

Posted on by Gemma T in Campaigns, retail

There has been a lot of buzz recently about the resurgence of Shopper Marketing, a discipline focused on actually getting shoppers to buy product, versus the last decade's focus on getting people to love brands. Dilip Soman, author of new book The Last Mile said in a Campaign interview, "Most organisations tend to pay the least amounts of effort … Continue reading why Shopper Marketing is the logical starting point for integrated comms →

grocer demographics are getting difficult

Posted on by Gemma T in retail, trends

I went on a 'Retail Safari' earlier this week.  The aim was to update myself on a client's category, but during my day criss-crossing Leeds to visit five different grocery retailers I couldn't help but keep thinking about demographics. At 11am on a weekday morning a third of shoppers in the Lidl store I visited were carrying handbags … Continue reading grocer demographics are getting difficult →

more reasons behind yesterday’s Morrisons exit

Posted on by Gemma T in grocery, retail

Back to the Retail sector again and yesterday brought news that Morrisons' Chief Exec Dalton Phillips will be leaving his post in March, with the media variously reporting that he jumped or was pushed. Yesterday's news was full of so-called Retail Experts giving their opinions on why he went, but not one of the pundits … Continue reading more reasons behind yesterday’s Morrisons exit →

retailers need to bear in mind the Black Friday Backlash

Posted on by Gemma T in Campaigns, retail

So Black Friday has been and gone.  What interested me wasn't the enthusiasm with which UK retailers adopted this previously Stateside event, the clunky marketing that accompanied it or the depressing and predictably aggressive actions of some bargain hunters. What really surprised me was two things; firstly just how high awareness of the event now … Continue reading retailers need to bear in mind the Black Friday Backlash →

Aldi’s festive door drop is after everyone’s customers

Posted on by Gemma T in DM, grocery, retail

The Christmas door drop from Aldi arrived today and has got me rather confused about who exactly they're targeting. This page feels like its going after Sainsbury's shoppers with 'Specially Selected' salmon, lobster and scallops: While this page is very much after the Iceland value frozen party food shopper: And this page is remarkably similar … Continue reading Aldi’s festive door drop is after everyone’s customers →