Whenever I’ve been out with friends recently, the conversation has tended to revolve around subjects a bit outside my personal experience, like primary school places and Baby Ballet. Yes, 90% of my friends now come complete with small children – they’ve moved into the next stage of their lives. In contrast I haven’t got kids … Continue reading when the world moves on but you don’t it’s time for a sub brand
Category: retail
does my kind of shopping disrupt the data?
I’ve just taken a couple of days off to get a few non-work related jobs done. One of these was kitting out the horsebox for overnight trips (Side Saddle Camp here we come), so I found myself at Asda with a basket that contained the following: Inflatable mattress and foot pump Tin opener Plastic tray … Continue reading does my kind of shopping disrupt the data?
why the instore environment is still the same marketing brief
I’ve been working on a lot of retail projects recently. So I’ve inevitably been in a lot of shops. And it keeps striking me that as agencies we devote so much time, effort and creativity to trying to get people through store’s doors – and not nearly as much on persuading them to buy something … Continue reading why the instore environment is still the same marketing brief
peeping at Zizzi
On the way back from Leeds Central Library yesterday I nipped through The Light en route to my car and saw this window wrap for opening-soon Italian Restaurant Zizzi: Every few yards there was a hole in the wrap: and yes, I peeped.
Morrisons fresh lab gets the wrong end of the celery stick
I was working at an agency within walking distance of Morrisons today, so I was rather looking forward to lunchtime and one of their help-yourself salad boxes of mayo drenched pasta – with a couple of my five-a-day veg sneaked in for good measure. No such luck. Morrisons seem to have tried repositioning their whole … Continue reading Morrisons fresh lab gets the wrong end of the celery stick
An ode to list writing – and why FMCG ad men should take note
If I ever get asked to speak at anything like an Interesting un-conference again and have to talk about another of my secret obsessions, I think I’d choose Lists. I love lists and I love list making. The mere act of writing everything down on a piece of paper makes me feel calmer and more … Continue reading An ode to list writing – and why FMCG ad men should take note
Is inspiration migrating?
I’ve been thinking quite a bit about shopper behaviour recently and the word ‘inspiration’ keeps cropping up. The average supermarket now heaves with point of sale promoting inspiring family dinner recipes, packed lunch inspiration and pleas to ‘try something new today’. Even my inbox overflows with emails from fashion retailers full of ‘wardrobe inspiration’ and … Continue reading Is inspiration migrating?
Why EDLP won’t last
The Grocers seem to have decided that Every Day Low Pricing is the way forward. The logic being that having been bombarded with BOGOFs, 2-for-1s and the like, the modern shopper has got savvy and is looking for good old fashioned low prices. Which makes a lot of sense. Except that it ignores the age … Continue reading Why EDLP won’t last
Precision Shoppers (but possibly imprecise research)
Sitting in the hairdressers and flicking through Grazia magazine this weekend, I was surprised to read that they had commissioned an ‘exclusive survey’ into shopping habits. In fact the article doesn’t actually reveal any kind of audience, sample size or methodology (my best guess is that they slapped a survey on the Grazia website), but … Continue reading Precision Shoppers (but possibly imprecise research)