Category: society

why for some 70 somethings, digital exclusion isn’t fixable

Posted on by Gemma T in society, technology, trends

At last week’s SupNorth we were talking about choosing the appropriate digital platform to communicate with your target audience (aka ‘the answer isn’t always an iphone app’). But I raised the thought that trying to use digital channels at all for some audiences is still inappropriate.  I’ve posted before about my 70-something technophobe Dad who … Continue reading why for some 70 somethings, digital exclusion isn’t fixable →

suits you, now see if the shoe fits

Posted on by Gemma T in Campaigns, society

I was in Leeds city centre today and looking in menswear retailer Burton's window I noticed that they were offering ‘free shoes, shirt and tie with selected suits’, as per the web offer below: This is dead interesting (honest!).  Burton must know that the majority of their suit customers do not already own a suit … Continue reading suits you, now see if the shoe fits →

Does schooling interfere with education?

Posted on by Gemma T in society, trends

I’ve been feeling rather under-done on the formal education front recently, with my BA being trumped by friend’s, colleague's and client’s MAs, MBAs, MScs and even PhDs. But then I remember how my insistence that there was more than one right answer, tendency to put random magazine articles in my bibliographies and to ask ‘why’ … Continue reading Does schooling interfere with education? →

The naming of things is a googlable matter

Posted on by Gemma T in online world, social media, society, trends

Time was, when Susy Simpkins married Mr Smith she became Mrs Smith. Except that the right ‘Susy Smith’ (9,750 results) is a lot harder to track down on google than ‘Susy Simpkins’ (3 results). And if you thought it was a hassle changing the name on your bank account, passport and driving licence, try adding … Continue reading The naming of things is a googlable matter →