I got sent a link to the new Carling ad 'Trick Shot' this morning. It's good - memorable, on brand, a bit of a homage to the Honda Cog and OK Go school of communications and it’s a nice touch to have the original "I bet he drinks Carling Black Label" blokes looking on at … Continue reading I think Carling’s new ad might have missed a trick
Tag: ad
lovely ad, but will it do the job?
CSL sofas have just launched a new campaign by TBWA: It’s beautifully shot, stands out in the category and will certainly do something for CSL’s awareness, but… I’ve done quite a lot of work in the furniture retail sector over the last few years and I know how hard brands have to work to get … Continue reading lovely ad, but will it do the job?
damn you, shoddy spontaneous awareness
(title nicked from a tweet on the subject from @sweenagekicks ) Nice outdoor ad, right? The problem is that when I'd driven past it a few times and sat down to blog about it, I realised that I wasn’t sure which car brand it was actually for…it felt like it should be Jaguar, but nothing … Continue reading damn you, shoddy spontaneous awareness
Land Rover ad evoques past triumphs
I’ve been wanting to post this for ages, but the only version I’d seen before today's Sunday Times Magazine ad was a 48 sheet on a dual carriageway roundabout which would have made photo taking a bit hairy. It nicely shifts the Evoque away from the rather chavtastic TOWIE niche it currently seems to be … Continue reading Land Rover ad evoques past triumphs
M&S Summer ad hits the spot
I rather like the new M&S Summer ad. It’s an excellent way of a) subtly muscling in on the Olympic action without being a sponsor, b) hedging their bets as to which big event of this Summer (the Jubilee, Olympics or Euro 2012) will provide the most retail uplift and c) allowing RKCR/Y&R to edit the … Continue reading M&S Summer ad hits the spot
is the Range Rover Evoque a designer handbag?
I was wondering round Leeds the other week when I saw the new baby Range Rover Evoque on display in the middle of an upmarket shopping arcade. Of course I had a nosey – I’m always on the lookout for my motoring holy grail, an automatic that’s good on the motorway, is small enough to … Continue reading is the Range Rover Evoque a designer handbag?
What’s going on with sausage food styling?
I seem to keep seeing rather a lot of ads focusing on the humble British sausage. But what surprises me about them all is that the food stylist / art director / director / client chose to illustrate the all-round awesomeness of the sausage with a plate of grilled sausages, mash and peas (or sausage, … Continue reading What’s going on with sausage food styling?
what happens when designers and printers don’t talk to each other
I was at spectating at Bramham Horse Trials last weekend and in the official programme I found a classic example of what happens when designers and printers don’t talk to each other. This is the map of the cross country course: No less than eight of the jump locations were hidden in the binding. I’d … Continue reading what happens when designers and printers don’t talk to each other
Matalan’s Spring TV ad – looks lovely, but who was it for again?
I can’t say I’m mad keen on the new ad I saw for Matalan last night (by BBH I think). I love the idea of Feel Good Fashion, I’m just not as keen on a 60sec ad that leaves me feeling a bit queasy and is devoid of branding until 50secs in. If you’re going … Continue reading Matalan’s Spring TV ad – looks lovely, but who was it for again?
Thumbcats are go
Cravendale’s thumbcats is a lovely idea from Wieden+Kennedy and brilliantly executed across not only TV but twitter, facebook and so on. The voiceover did give me slight sense of déjà vu though, so I tweeted: http://twitter.com/#!/gemma_T/status/42924325535363073 And W+K replied: http://twitter.com/#!/W2Optimism/status/42953438677573633 If they haven’t already seen it, I bet the W+K creative team would appreciate Eddie … Continue reading Thumbcats are go