The latest issue of Admap arrived yesterday, courtesy of the APG. The cover (and the six Admap Prize award-winning essays inside) focused on Planning 3.0. As an Account Planner, this should have been a must-read. Instead I’ve just retrieved it from the recycling bin (where I chucked it after a quick flick through) in order … Continue reading has Planning got too pretentious?
Tag: Admap
What makes a great Account Planner?
In the February issue of Admap (thanks to the APG for sending me a copy), Jon Steel writes about how great planning is not about being a member of the coolerati, an expert on Japanese animation, a fan of post-modernism or being smarter than everyone else. He says that ‘great planning is about creating an … Continue reading What makes a great Account Planner?