The latest culprits in the ongoing ‘nick the creative from youtube and hope no-one notices’ saga has got to be whoever at JWT did the latest Berocca ads. The agency must have assumed that they were the only people in the world who had seen OK Go's fab video for here it goes again. Just … Continue reading Here it goes again: oh where did you nick that ad?
Tag: advertising
“Matthew, where’s my feckin microwave?”
Genius. Yes, I know cog and tipping point came first, but this is more fun.
best advice
I've had a couple of instances recently where I've had to tell a client that what they are proposing is mind numbingly, completely the wrong thing to do. To explain that I'm giving them our best advice and that we wouldn't do it if it was our money. But do they act on my advice? In … Continue reading best advice
when great ads (sometimes) get killed by focus groups
Produced for the New England 2007 Hatch Awards by Arnold, this is a sobering example of why the average focus group stuck in a meeting room and forced to watch an animatic don't necessarily produce the kind of feedback that leads to great creative. In fact, there's a whole other rant here bemoaning the demise of holding groups … Continue reading when great ads (sometimes) get killed by focus groups