Freelance Brand and Creative Strategist / Strategic Planner and Fractional Strategy Director
Over the course of my career as I must have worked on dozens of pitches, for all shapes and sizes of agencies. Yes, pitching is an imperfect way of going about business, but for now we’re stuck with it, so here’s What I Wish I’d Known about them: Get started straight away.I know the pitch … Continue reading Pitches – what I wish I’d known
image courtsey of spell with flickr I’ve be running into a lot of wannabe Planners recently and without wanting to sound too harsh, here are a few home truths you need to hear before you decide on Planning as a career path. Please take them in the spirit of kindly advice that they were meant! … Continue reading Wanna be a Planner? Straight talking advice for graduates.
I've had a couple of instances recently where I've had to tell a client that what they are proposing is mind numbingly, completely the wrong thing to do. To explain that I'm giving them our best advice and that we wouldn't do it if it was our money. But do they act on my advice? In … Continue reading best advice