I’ve been thinking a lot about Brand Love recently. Not quite in a Lovemarks relationship/performance expectation way, but in a (perhaps more British?) understated, mostly unacknowledged way. Take my relationship with BMW. I drive a little One Series. Do I really need it? No. Was I probably always destined to own it? Yes. Just after … Continue reading Beemer brand love
Freelance Brand and Creative Strategist / Strategic Planner and Fractional Strategy Director