I’ve been thinking a lot about Brand Love recently. Not quite in a Lovemarks relationship/performance expectation way, but in a (perhaps more British?) understated, mostly unacknowledged way. Take my relationship with BMW. I drive a little One Series. Do I really need it? No. Was I probably always destined to own it? Yes. Just after … Continue reading Beemer brand love
Tag: BMW
Give me a ‘B’
Soooooo, the Live Honda TV Ad aired last night. Yes, it really was different, engaging and created loads of buzz. It a perfect fit with what Honda stands for as a brand. The only tiny, tiny thing is, twenty seconds in, all I could think was ‘isn’t that a 5 series BMW?’. I know its … Continue reading Give me a ‘B’