challenger brands – Gemma Teed

the New Normal – measuring how far client’s bravery (and budget) will stretch

Posted on 18/07/200929/08/2024 by Gemma T in brands, clients, economy, Marketing, recession, trends

Firstly, apologies for the lack of activity here in the last week or two, the result of being manically busy at work combined with a horse-so-lame-it-has-to-go-to-the-horse-hospital crisis. Anyway. I’ve been thinking a lot about what is the New Normal, by which I mean what has shifted as a resulted of the downturn economy, but isn’t … Continue reading the New Normal – measuring how far client’s bravery (and budget) will stretch →

Challenger brands have to think smarter

Posted on 22/03/200722/02/2009 by Gemma T in Account Planning, Marketing, Planning, Work

I've just come out of a meeting with a challenger brand who are launching into a market where their competitors spend at least £1M on media alone every year. Our launch budget isn't anything like that, so we're going to have to think a lot smarter. Which is actually more fun. The easy way (chuck lots … Continue reading Challenger brands have to think smarter →