Tag: chart

X Factor finds a whole new use for iTunes

Posted on by Gemma T in brands, Marketing

The main topic of conversation yesterday morning at the agency I was working in was, perhaps inevitably, X Factor.  As we merrily critiqued last weekend's performances I remembered that at the end of every act a message appeared on screen directing you to the X Factor website (and then iTunes) to download the track you … Continue reading X Factor finds a whole new use for iTunes →

simplifying the Agency Process Chart

Posted on by Gemma T in agencies, strategy

In almost every agency credentials meeting I’ve ever been in a Process chart has been pulled out.  You know, the ‘our unique approach to reaching marketing solutions’ chart that renames every process, procedure and department to bring it all in line with the particular agency’s positioning. They come in all shapes and sizes, from flow … Continue reading simplifying the Agency Process Chart →