Last May, a couple of days work unexpectedly dropped out so instead I researched and wrote something on Christmas 2016 trends, thinking it might come in handy for my work with agency retail clients. Since Christmas 2016 planning is now a distant memory for agencies (last month I was working on shopper marketing for Father's Day 2017) I thought I'd share … Continue reading Christmas 2016 trendwatching
Tag: Christmas
Sainsbury’s might win The Great Christmas Ad Showdown on views, but Lidl and Asda nailed it
So pretty much every retailer has shown their hand now in The Great Christmas TV Ad Showdown. Judging by online views and my friends with kids, Sainsbury's Mog is by far the most popular. And the grocery gurus I follow on twitter say that cuddly Mogs are flying out of stores. https://www.youtube.com/watch?v=kuRn2S7iPNU But it's actually not … Continue reading Sainsbury’s might win The Great Christmas Ad Showdown on views, but Lidl and Asda nailed it
a festive tale of Johnny LouLous and the impromptu middle class sit-in
I went to visit a friend in London last weekend and we decided to brave Oxford Street since it was their special traffic free VIP shopping day. It was a great idea in principle, but thousands of soggy shoppers clashing umbrellas with each other doesn’t make for a very VIP-ish afternoon (although the fake snow … Continue reading a festive tale of Johnny LouLous and the impromptu middle class sit-in
Christmas ads compared and contrasted
Although it seems a bit early, what with Christmas still being six weeks away, all the big stores have rolled out their festive campaigns, so it’s as good a time as any to do a compare-and-contrast exercise. Let’s start with the supermarkets: ASDA and Morrisons’ agencies seem to have been working from a very similar … Continue reading Christmas ads compared and contrasted
seasonearlity
Christmas may come but once a year – but every year it arrives even earlier. Last week Tesco were advertising their Toy Sale “with You Know What only a couple of months away…”. All the big furniture retailers would like you to order now in time for Christmas, but DFS have gone one step further … Continue reading seasonearlity
homemade gifting is on the up, but will AdLand feel the impact?
I detected a definite shift this year towards homemade gifts, with jam, chutney, Turkish Delight and flavoured vodka all being unwrapped at my house on Christmas Day. Having heard similar stories over the last few days I can only imagine that businesses selling kilner jars and jam pot covers had a bumper December. From Kirstie’s … Continue reading homemade gifting is on the up, but will AdLand feel the impact?
Guinness and Grolsch get into the spirit
It's shaping up to be the Christmas of Musical Alcoholic Beverages. First we had Guinness and their take on Jingle Bells: And now Grolsch have weighed in with their version of Oh, Christmas Tree: Great minds think alike?
John Lewis Christmas ad – have I found another version or perhaps a work in progress?
I’ve been doing a little online detective work this evening. I regularly pop over to AdAge to check out their Best Ads and the John Lewis Christmas ad is currently one of their top picks. Except it wasn’t the ad above. ‘Your Song’ had been replaced by ‘How Deep Is Your Love’. I have to … Continue reading John Lewis Christmas ad – have I found another version or perhaps a work in progress?
P-p-p-pick up a festive trend
Trend fans, I can report that this Christmas its all about Penguins. As of this morning, my haul of Christmas cards had penguins outnumbering robins 3 to 1. Pablo the Penguin is apparently going to be the new Percy Pig at M&S: Santa even took his penguin friends with him to open the Harrods Christmas … Continue reading P-p-p-pick up a festive trend
all I want for Christmas is a sensible v-neck jumper…
Somewhere in my blog reader this week (I really should have saved it) there popped up a post about how perhaps this year’s crop of festive ads were a little too knowing (if you know whose post it was, please comment & I’ll link to them). I think the post referenced in particular the new … Continue reading all I want for Christmas is a sensible v-neck jumper…