I was having a chat with someone with decades more agency experience behind them than me yesterday about integrated agencies and their evolving role. His take was that the problem was that an integrated model required Specialist account managers (DM, Advertising, PR etc.) but Generalist account directors who could advise their clients across multiple disciplines/specialisms/channels. The snag … Continue reading Generalist or Specialist? Whose responsibility?
Freelance Brand and Creative Strategist / Strategic Planner and Fractional Strategy Director