Dear Johnnie Boden, Your fashion empire is one of the Top Five Brands I Want to Work On, but mainly because your DM strategy seems to be a bit flawed, at least from a customer’s point of view. In the past 12 months I’ve bought three items from you, which hardly makes me a Top … Continue reading Dear Johnnie Boden
Tag: Direct Mail
the latest matterbox
The latest Matterbox arrived this morning (pics of the first one are here). It’s a work-in-progress from the Royal Mail, sending interesting stuff from brands that you might want to hang on to and will eventually work like a stable of magazines mailing to different targeted audiences. This time round I’m loving – roaring fire … Continue reading the latest matterbox
Ooops
Today’s Marketing Week carries a full page ad for http://www.printsells.org - a campaign that doesn’t appear to be technically funded by the Royal Mail, but nonetheless is extolling the virtues of Direct Mail – ‘it’s the 1-2-1 media par excellence’ and ‘direct mail is perfect to put your brand in the hands of consumers’. … Continue reading Ooops