I saw this ad for the Fiat500 in yesterday’s paper and something immediately felt…not quite right. I pondered and realised that it felt like the campaign went straight from Planning to Artwork, almost bypassing the Creative Department entirely. The bottom copy line there’s a Fiat 500 out there for everyone feels like it has been lifted straight … Continue reading Fiat 500- pretty in pink but perhaps all proposition?
Freelance Brand and Creative Strategist / Strategic Planner and Fractional Strategy Director