A few things recently have made me question exactly what qualifies as a ‘good’ ad. Is it one that the client likes? The best job the production company / director / creative team could do? How about award winning? Well reviewed? That got the client and/or AD promoted? That kept the client’s account with the … Continue reading what exactly IS a ‘good’ ad?
Freelance Brand and Creative Strategist / Strategic Planner and Fractional Strategy Director