Freelance Brand and Creative Strategist / Strategic Planner and Fractional Strategy Director
I read this great FastCompany piece about Amazon's Fire Phone debacle last week (whoever sent me the link, thank you!) and keep coming back to the point the article makes that the smartphone launch failed because Amazon CEO Jeff Bezos was trying to make a cool, premium device to help move Amazon towards being more of a lifestyle brand. Unfortunately … Continue reading Amazon’s Fire Phone – a victim of going after Cool not Convenience
Sat at my desk trying to tune out the multiple conversations and ringtones going on around me in our very open plan but very jam packed office, I was reassured to read in the New York Times that google have done some research into how information flows inside creative businesses (using themselves as guinea pigs) … Continue reading provisioning for proximity