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Gemma Teed

Freelance Brand and Creative Strategist / Strategic Planner and Fractional Strategy Director

Tag: Jeremy Bullmore

Don’t yell, Storytell

Posted on 09/03/201129/08/2024 by Gemma T in Account Planning, advertising, consumers, Planning

Based on what’s been on my mind this week I was debating whether to blog about Storytelling or Why Communications is about (doh!) Conversations not Shouting – then I realised they were basically the same thing. I’ve been revisting the text of Jeremy Bullmore’s 1972 speech to Kraft, titled ‘The consumer has a mind instead … Continue reading Don’t yell, Storytell →

Tagged Jeremy Bullmore, storytelling4 Comments

The views expressed here are obviously my own and do not reflect those of past or current clients or employers

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This work © 2006 onwards by Gemma Teed is licensed under CC BY-NC-ND 4.0 

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