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Gemma Teed

Freelance Brand and Creative Strategist / Strategic Planner and Fractional Strategy Director

Tag: knowledge

What are you an Unlikely Expert on?

Posted on 26/07/201126/07/2011 by Gemma T in Account Planning, Planning

I had dinner with some Lady Planners last week and was telling one of them that next time she needs to buy a particular item of furniture she should give me a shout, because after a massive project for a retailer I am now an expert on the subject. I then realised that she has … Continue reading What are you an Unlikely Expert on? →

Tagged knowledge1 Comment

future trends in innovation and friends

Posted on 14/02/201128/10/2025 by Gemma T in Account Planning, agencies, freelance, trends, Work

Neil Perkin has been doing a series of ‘Future Trends in Digital Marketing Innovation Briefings' for Econsultancy and the roadshow hit Leeds last Thursday.  Some of the things Neil talked about included Networked Enterprises and Innovation within companies.  In fact it seems to me that the two are pretty much interconnected. The days of organisations … Continue reading future trends in innovation and friends →

Tagged business model, collaboration, innovation, knowledge, netwoked economies3 Comments

Information Overload

Posted on 10/05/200722/02/2009 by Gemma T in Account Planning, Planning

Is it too easy to get hold of information?  With online news and creative databases, google, technorati and consumer reviews sites like dooyoo all only a mouse click away, its easy to find yourself buried under a mountain of information.  But theres a difference between information and insight.  The nugget that points us in the … Continue reading Information Overload →

Tagged Account Planning, information overload, insight, knowledge, Planning1 Comment

The views expressed here are obviously my own and do not reflect those of past or current clients or employers

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This work © 2006 onwards by Gemma Teed is licensed under CC BY-NC-ND 4.0 

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