Leeds – Gemma Teed

a visit to the new Netto

Posted on 11/11/2014 by Gemma T in retail

Today I went to have a look at the new Netto store in North Leeds, Netto's first foray back into the UK market. Sited at the far end of Sainsbury's car park on Leeds' outer ring road its an ideal spot within five minutes of some really diverse residential areas and with substantial passing … Continue reading a visit to the new Netto →

home is where the stealthily good work is

Posted on 22/10/201421/10/2014 by Gemma T in agencies

I get the impression that the marketing community are currently somehow under the impression that the only UK cities producing decent work are London and Manchester. And that really winds me up. Not only because as a Leeds-based planner there's an implication that I'm coasting along in the second division, but because I know for a … Continue reading home is where the stealthily good work is →

an example of quality not quantity when it comes to sampling activity

Posted on 30/03/2012 by Gemma T in promotional marketing, sales promotion

I stumbled across two big pieces of promotional activity going on in Leeds yesterday: The gist of this first lot of activity seemed to be, ‘Put Pork on your Fork! Bacon sandwiches are delicious! Eating lower salt ones means you can eat them more often! Here, have a hot bacon butty, the ketchup’s over there.’ … Continue reading an example of quality not quantity when it comes to sampling activity →

public service by committee

Posted on 26/02/200920/03/2009 by Gemma T in clients, Marketing

This has been winding me up on my way in to work for weeks. First Bus in Leeds promises a regular service on their special UniLink service, every 10 mins. Well actually, that’s not true. It’s really up to every 10 mins most of the day I'm willing to bet this was a classic case of … Continue reading public service by committee →