Over the last few years, I’ve worked on several campaigns where the objectives and/or the budgets shifted substantially between the insight and planning process and execution. In some cases, we were communicating to a different audience, or with a different message, or with a quarter of the original budget. How can you build anticipating that … Continue reading The twelve month marketing plan vs. real agency life
Freelance Brand and Creative Strategist / Strategic Planner and Fractional Strategy Director