I can’t say I’m mad keen on the new ad I saw for Matalan last night (by BBH I think). I love the idea of Feel Good Fashion, I’m just not as keen on a 60sec ad that leaves me feeling a bit queasy and is devoid of branding until 50secs in. If you’re going … Continue reading Matalan’s Spring TV ad – looks lovely, but who was it for again?
Freelance Brand and Creative Strategist / Strategic Planner and Fractional Strategy Director