I rather like the new M&S Summer ad. It’s an excellent way of a) subtly muscling in on the Olympic action without being a sponsor, b) hedging their bets as to which big event of this Summer (the Jubilee, Olympics or Euro 2012) will provide the most retail uplift and c) allowing RKCR/Y&R to edit the … Continue reading M&S Summer ad hits the spot
Tag: M&S
M&S – not so great fits
M&S launch a new national press campaign by RKCR/Y&R this weekend, which has apparently been ‘designed to communicate that M&S is committed to women of all shapes and sizes’. There’s just one tiny problem – the model’s bra doesn’t really fit her properly. M&S’s own website says: Ooops.
Good week for M&S as they keep it real
It’s been a good week for M&S. Their new telly ad seems to have gone down well, with loads of positive online buzz and the track featured (Got to Be Real by Cheryl Lynn) is inching its way up the itunes chart: The casting of the latest batch of M&S Girls seems pretty spot on … Continue reading Good week for M&S as they keep it real
all I want for Christmas is a sensible v-neck jumper…
Somewhere in my blog reader this week (I really should have saved it) there popped up a post about how perhaps this year’s crop of festive ads were a little too knowing (if you know whose post it was, please comment & I’ll link to them). I think the post referenced in particular the new … Continue reading all I want for Christmas is a sensible v-neck jumper…