Freelance Brand and Creative Strategist / Strategic Planner and Fractional Strategy Director
I was an unenthusiastic Brownie who rarely had the required piece of string, pencil and paper and safety pin in the pocket of my uniform. But by the time I became a Planner I was the agency's go-to girl for a sticking plaster, painkillers or even an actual safety pin. The whole 'plan for the … Continue reading what I’ve learnt about being prepared
this Russian guy had a lucky escape last year when the brakes failed on a parked bus and it accelerated down a hill towards him (story & film @ The Telegraph) For a Planner, I’m probably a bit too organised. Which means I occasionally get lumbered covering client meetings for absent account directors or sorting travel logistics. … Continue reading File as if you’re about to get run over by a bus
I’ve been thinking a lot about how agencies are organised and subsequently reorganised recently and about how their systems work (or in some cases, don’t). Looking back at the agencies I’ve worked for, I’ve seen a LOT of different approaches to the organising and running of an Integrated Northern Marketing Agency and none of them … Continue reading Ch-ch-ch-ch-changes