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Gemma Teed

Freelance Brand and Creative Strategist / Strategic Planner and Fractional Strategy Director

Tag: Planningbeginsat40

never thought I’d write this, but I think I disagree with Jon Steel

Posted on 12/08/200822/08/2024 by Gemma T in Account Planning, Planning

Watching the videos from JWT’s ‘Planning Begins at 40’ event, I was particularly struck by Jon Steel’s speech – and crucially his delivery – which made it clear that he fears that Planning has lost its place, is suffering from an erosion of rigour and unless we spend all our time ‘wading through Nielsen reports … Continue reading never thought I’d write this, but I think I disagree with Jon Steel →

Tagged Account Planning, Jon Steel, Planning, Planningbeginsat402 Comments

The views expressed here are obviously my own and do not reflect those of past or current clients or employers

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This work © 2006 onwards by Gemma Teed is licensed under CC BY-NC-ND 4.0 

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