Tag: problem solving

The one thing every client needs to share with their strategist

Posted on by Gemma T in strategy

What problem are we actually trying to solve here? Think about it, the ultimate role of marketing is to attempt to persuade people to Think, Feel or Do something as a result of our communications (in which I include branding). With the ultimate outcome being that people’s Thinking, Feeling, or Doing has a positive impact … Continue reading The one thing every client needs to share with their strategist →

Hey client, what’s your problem?

Posted on by Gemma T in brief writing, client brief, clients

I’ve still got my mind on creative briefing as I’m now gearing up for my usual winter stint as a Visiting Professional for the Creative Advertising course at Leeds Arts University. Fundamentally, we can’t come up with a strategic, and then creative, response to solving our client’s problem, if we don’t know what the problem … Continue reading Hey client, what’s your problem? →