ITIABTWC posted last week about whether a great Creative was made up of the same stuff as a great Creative Director and therefore whether seeing one as the natural progression of the other was actually a sensible idea. It strikes me that it’s the same in lots of other disciplines, including Planning. It’s a good … Continue reading why do we promote people out of what they’re good at?
Freelance Brand and Creative Strategist / Strategic Planner and Fractional Strategy Director